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Tides
Project type
"Tides" - Visual Campaign
Date
July 2025
Location
Belmar Beach, NJ, USA
Inspired by the emotional undercurrents of Onlaé's evocative track "Tides", this visual campaign explores the pull of deep emotional connection-- the kind that keeps you tethered to someone through their waves of vulnerability, intensity, and healing.
Shot between studio projection and raw coastal textures, the imagery reflects the duality of emotional empathy: soft but unrelenting. The crashing waves symbolize, moments of emotional overwhelm, while the calm, still stretches of ocean capture clarity, patience, and presence. The photo series translates the lyrics and essence of "Tides" into moments of stillness, reflection, and quiet strength.
This campaign speaks to the complexity of holding space for someone you care about -- being anchored, even as the water shifts.
