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Official NJ Soccer Kit Launch (FIFA 2026)

Project type

Cultural Brand Experience & Product Launch

Date

May 2026

Location

New Jersey

The Official New Jersey Soccer Kit, a statewide design competition transformed into a broader cultural platform celebrating the global energy of the World Cup 2026 being held in New Jersey. The project extended beyond the winning jersey design, using storytelling, partnerships, public programming, and a Newark-based unveiling and launch experience to connect sport with community pride.

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